Escaping the Algorithm: Why You Need to Own Your Audience and Content

As an independent creator, it's crucial to take control of your content rather than relying solely on platforms like YouTube and Twitter. In this episode, we discuss the importance of owning your creative work by building your own website, diversifying your content distribution, and monetizing directly with fans. Learn why you should centralize your videos, posts, music, and more on your own site to escape algorithms and potential censorship. Discover how to leverage social media to drive traffic while retaining control of your content. We talk about various options for building your creative hub from WordPress to Ghost and beyond. Don't cede power as a creator - own your distribution, audience, and destiny by taking charge of your content ownership.

00:00 Introduction: Owning Your Own Content
00:30 The Problem with Centralized Social Media
04:22 Relying Solely on Social Media Platforms
05:22 Taking Ownership of Your Content
06:19 Creating Your Own Website or Blog
07:18 Using Social Media as an Advertising Method
08:45 Limiting Interactions on Social Media
09:44 The Benefits of Taking Ownership
10:43 Considerations for Marginalized Creators
11:38 Creating Your Own Website or Blog (Continued)
12:39 Exploring Different Platforms: Ghost, Substack, WordPress
13:37 Finding the Right Platform for You
14:34 Diversifying Content Hosting
15:33 Utilizing PeerTube for Video Content
16:02 Using CastoPOD for Podcasts
18:59 The Challenges of Competing with YouTube
20:27 Exploring Other Hosting Options
22:21 Diversifying Content Hosting (Continued)
25:16 The Importance of Taking Control
28:45 Conclusion: Controlling Your Content Destiny